Clinical Trials Are Not Patient-Centric—They’re Sponsor-Centric With Better Marketing

We keep saying “patient first,” but what we really mean is: “patient convenient… as long as it fits the protocol.”

Photo by National Cancer Institute on Unsplash

Let’s rip the Band-Aid off.

“Patient-centricity” in clinical research is a brilliant tagline.
But in practice, it’s mostly smoke and mirrors—polished slide decks, compliance copywriting, and a few apps that make consent forms look like iTunes terms and conditions.

We’ve sold ourselves on a feel-good phrase whil…